This puzzle's title phrase, as the solver will probably know, comes from an old orange juice commercial. It has since been humorously appropriated to beer. "Beer: It's Not Just for Breakfast Anymore." Ha ha. And that's not all. An internet search turns up several hundred other things you can insert into this ready-make little joke: pizza, bourbon, coke, chocolate, roadkill, napalm, breakfast, prozac, social media, etc., etc. It's the hive mind at work, and I'm not too proud to make my own little contribution.